A. Lange & Söhne to host interactive watchmaking exhibition

A. Lange & Söhne is once again showcasing its art of watchmaking in the brand’s second Middle East watchmaking exhibition, titled “Unmatched Craftsmanship”, in partnership with Ahmed Seddiqi & Sons. The exhibition takes place at the Dubai Mall Grand Atrium from 5 to 11 October 2011 with live demonstrations taking place from 02:00 to 10:00 pm.

Showcased during the exhibition will be the new SAXONIA collection.
Visitors have the opportunity to discover the precise elements of craftsmanship involved in the creation of each and every A. Lange & Söhne timepiece.

By way of an interactive platform visitors can gain insights into the realm of precision watchmaking. Three different crafts are performed by a master engraver, watchmaker and finishing specialist from the manufactory to offer an educational and inspirational experience outlining A. Lange & Söhne’s deep-rooted Saxon history and values of excellence.